Fewer Concepts. Deeper Insights. An Ultimate Winner.
Idea Filter™ lets you quantitatively assess 2 to 5 of your winning conceptual ideas in detail - the better for deciding upon a final course of action.
Each concept is evaluated on 6 dimensions:
- Ease of understanding
- Similarity to / Differentiation from what's currently in the market
- Likelihood to tell a friend
- Purchase likelihood (or another relevant action step)
- Brand attribution - how well the concept in general fit with your brand and competitors.
Then, respondents are asked to choose the one that is their favorite.
Finally, add up to 3 custom questions for assessing the concepts.
Ask us how Idea Filter™ can help you make your final selection easier.