Rajan Sambandam

President
Hero Image: Rajan Sambandam

My primary job is overseeing research and analytical activities at TRC. I’m usually involved in the design and statistical analysis of most projects we do. I have spent years working with data and in my time here I have worked with more companies than I can recall, many of whom are household names.

Theory and practice of marketing research are similar yet distinct entities and their intersection interests me. Immersion in one enriches the other and I pursue that by interacting closely with academia.

For several years I taught marketing research to MBA students at Columbia University, as an Adjunct Associate Professor. Prior to that, I was a Knowledge Partner to the Yale Center for Customer Insight helping translate academic research for practitioners.

For many years I have organized conferences with a mix of academic and practitioner speakers and have published several research articles. I also do regular guest lectures at business schools in Wharton and Columbia to help students understand the practical issues in research.

If you want to talk research, feel free to email me. Or, if you prefer to chat about food, workouts or sports/analytics, that works too.

Education: Ph.D. in Marketing, SUNY Buffalo; B.E. – Electronics and Communications Engineering, Anna University, India

TRC Clock: Since 1995

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You can read some of my research thoughts at TRC Blog.