Market Research for Healthcare and Hospital Systems
If there’s one area of the market that’s innovating right before our eyes, it’s healthcare. The combined forces of our economic climate, political climate, aging population, and technology prowess pushed us to a critical point of examination, debate, and change. With the passage of the Affordable Care Act, the vision is crystallizing and momentum has begun. Everyone is now responsible for finding ways to offer higher-quality care and improved patient outcomes. Hospitals, pharmacies and insurers need to develop new strategies, new products, and new communications to meet this new world order. And, of course, TRC is here to offer the best insights for a more seamless innovation.
TRC has years of market research experience with all areas of healthcare. We help healthcare related businesses rise to the challenge and innovate for success. Whatever the need - product, perception, or positioning - TRC has the tools and talent to prepare healthcare for the post-reform environment.
Let us show you how we can be of help.
Check out our case studies from the healthcare industry:
Pediatric Hospital Needs to Say What Parents Want to Hear
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Health Insurance Consumers Build Their Own Plan
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Despite its prestigious rank among hospital across the country for its incomparable pediatric care, our client wanted to be certain that its new communication campaign truly delivered impactful and meaningful messaging...
Major health insurance carrier partnered with TRC to redesign its medicare advantage plans. With medical advantage plans, carriers have considerable flexibility to differentiate themselves through additional benefits and options...
