Solutions & Products
Agile Suite
Generate, prioritize, and evaluate the best ideas
We developed our fast Agile Suite of products to address these three most common problems our clients face when developing new products.
Our solutions fit any budget at $10K each:
- Idea Mill™
- Message Test Express™ (MTE)
- Idea Filter™
- Idea Audit™
Agile Suite - to Generate Ideas
Idea Mill™
Quick, gamified crowd-sourced method for generating and evaluating new ideas. Imagine an ideation approach that is fun, inexpensive and most importantly – validated.
We ask your target audience to evaluate ideas generated by others and then contribute their own; which in turn is evaluated by the next set of respondents.
The process not only produces a bunch of product possibilities and innovative ideas, but evaluates them as well – in real-time. You get a final list that already incorporates critical go-to-development measures for comparison.
Agile Suite - to prioritize ideas
Message Test Express™ (MTE)
A unique and streamlined prioritization tool that helps identify winning concepts, positioning statements, and messages.
Because it was built from the powerful choice-based process of Bracket™, you can feel confident you’re getting reliable data and the insights to support it.
Agile Suite - to evaluate ideas
Idea Filter™
Idea Filter™ lets you quantitatively assess 2 – 5 of your winning conceptual ideas in detail — the better way of deciding your final course of action.
Each concept is evaluated on 5 dimensions:
- Appeal
- Clarity
- Differentiation from what’s currently in the market
- Likelihood to tell a friend
- Purchase intent (or another relevant action step)
Then, respondents are asked to choose the one that is their favorite. Finally, add up to 3 custom questions for assessing the concepts.
Agile Suite - to evaluate ideas
Idea Audit™
Companies big and small need consumer feedback to effectively greenlight new products. The best concept evaluations are built upon measurables – needed to build a strong business case – and less quantifiable, but nonetheless important, gut-feel consumer reactions to your idea that can make the difference between success and failure.
Idea Audit™ will deliver this comprehensive assessment of your idea quickly, affordably, and in a way that can be easily repeated for other “good ideas” in your pipeline.
Shouldn’t your market research be customized to you?
You are unique. Your business challenge is unique. That’s why your market research should be customized to work for you. Let’s talk about working together to help you find new audiences, new insights, even new ideas.