Solutions & Products
Brand Equity Research
How much is your brand equity actually worth?
Brands matter—this much is true. But quantifying the bottom-line impact of a brand can be tricky. Even more challenging? Applying your brand equity research so that it boosts your brand’s strengths.
At TRC, our brand equity research is designed with discrete-choice techniques to help you answer questions like:
- How much more can we charge than our competition?
- What levers can we pull to overcome brand disadvantages?
- How can our brand drive market share gains?
Brand Equity Market Research Case Studies
How did we measure a brand’s worth? We helped these clients gain practical insights.
Our White Papers on Brand Value Research
We take a look at methods that reliably measure the value of a brand’s tangible and intangible features (often referred to as brand value or brand equity), as well as the key drivers of a brand’s image.
Shouldn’t your market research be customized to you?
You are unique. Your business challenge is unique. That’s why your market research should be customized to work for you. Let’s talk about working together to help you find new audiences, new insights, even new ideas.
Our Thoughts on Brand Equity Research
We’ve been thinking: why do we tend to include only brand-name products and services when we do conjoint research? It’s probably time to include generic and “brandless” companies when conducting brand equity research. Here’s why.