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Consumer Insights. Market Innovation.


In new product research, understand the 'how' and the 'why' of choice and you'll build better products

You need information to support difficult product development decisions. We're ready to help, with a full array of choice-modeling and choice-based techniques, new ideas to get more out of your new product development (NPD) work, and the expertise needed to turn consumer feedback into useful insights.

  • Need help sorting out important from unimportant features? Ask consumers and they'll tell you everything is important. Present them with a set of choices and you'll find out what they truly value. We can help. Learn more about how Max-Diff and other choice-based methods, including our proprietary products Bracket™ and Message Test Express™, can help you make better decisions.

  • Ready to move your ideas from the drawing board to the marketplace? TRC can help you understand buyer trade-offs, evaluate a range of different packaging options, and make intelligent pricing decisions using traditional and adaptive discrete-choices methods, or more straightforward concept testing and price-demand techniques. 

  • Working to develop a highly customizable product or service? Consider letting people build their own ideal combinations. Our unique configurator process, TeXo™, lets you capture shopping decisions and use that data to optimize your go-to-market strategy. 

  • Kick-start ideation with Idea Mill™ - a fast and inexpensive way to generate and validate new ideas.

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Our Phone Number is 1-800-275-2827
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