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Consumer Insights. Market Innovation.
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Understand the 'how' and the 'why' of choice and you'll build better products

You need information to support difficult product development decisions. We're ready to help, with a full array of choice-modeling and choice-based techniques, new ideas to get more out of your new product development (NPD) work, and the expertise needed to turn consumer feedback into useful insights.

  • Need help sorting out important from unimportant features? Ask consumers and they'll tell you everything is important. Present them with a set of choices and you'll find out what they truly value. We can help. Learn more about how Max-Diff and other choice-based methods, including our proprietary product Bracket™, can help you make better decisions.

  • Ready to move your ideas from the drawing board to the marketplace? TRC can help you understand buyer trade-offs, evaluate a range of different packaging options, and make intelligent pricing decisions using traditional and adaptive discrete-choices methods, or more straightforward concept testing and price-demand techniques. 

  • Working to develop a highly customizable product or service? Consider letting people build their own ideal combinations. Our unique configurator process, TeXo™, lets you capture shopping decisions and use these data to optimize your go-to-market strategy. 

  • Incent people for good ideas with our Smart Incentives process - a compensation-based way to generate and evaluate better open-ended feedback.

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