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Develop New Products

And design offers that will capture share and be profitable

Innovation drives growth, but not every new idea is a winner. Research plays a critical role in the product design process, and can help your company capitalize on market demand while avoiding multi-million dollar errors.

We have particular expertise helping clients sort out critical product features from those that add little value, and optimize their offers to gain both share and profits.

  • Get better open-ended information about potential new products and services using our Smart Incentive process, a compensation-based way to generate and evaluate new ideas.

  • Sort out most, and least, important product features as you move from brainstorming to a more fully-realized vision of your new product or service.

  • Optimize your offer! We'll create "build your own" product configurators. We'll be your close partner, helping you navigate the difficult, but crucial design phase of conjoint and other choice-based methods. And, we'll deliver both immediate and long-term insights with marketplace simulators built around your needs.

  • Use concept testing, price-demand studies, and conjoint to estimate "take-rates" - the key to building a strong business case.
 
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