TRC

Qualitative Investigation

Sometimes you just have to sit down and talk to folks

Surveys can't capture intensity of emotion, and are ill-suited to in-depth exploration of consumers' motivations, their experiences, and their hopes and fears. Sometimes you just have to sit down and talk to folks. Often you want to put your toe in the water before diving into a full-scale quantitative project. Or take results from a survey and flesh them out with more in-depth discovery.

TRC can facilitate these more intimate exchanges with customers and prospects, and will translate feedback received into meaningful insight and direction.

• With experienced moderators, and our commitment to designing projects specific to your pressing business questions.

• With in-depth (one-on-one) interviews that offer the benefit of free-flowing conversations unaffected by the opinions of others - a great fit when you're looking for spontaneous and unbiased feedback, and often the best way to talk with hard-to-reach C-level executives, medical professionals, or people in "on-the-go" positions.

• With focus groups - still a great tool for fostering productive discussions about brands, concepts, or service experiences, and an excellent means of generating new ideas or kick-starting quantitative questionnaire development.

• With the ability to support online groups and bulletin board discussions - helpful when your target audience is geographically dispersed or tech-savvy, or if there's value in combining feedback sessions with interactive demos and "white board" feedback unbiased by other participants.