In new product research, understand the 'how' and the 'why' of choice and you'll build better products

You need information to support difficult product development decisions. We're ready to help, with a full array of choice-modeling and choice-based techniques, new ideas to get more out of your new product development (NPD) work, and the expertise needed to turn consumer feedback into useful insights.

• Need help sorting out important from unimportant features? Ask consumers and they'll tell you everything is important. Present them with a set of choices and you'll find out what they truly value. We can help. Learn more about how Max-Diff and other choice-based methods, including our proprietary products Bracket™ and Message Test Express™, can help you make better decisions.

• Ready to move your ideas from the drawing board to the marketplace? TRC can help you understand buyer trade-offs, evaluate a range of different packaging options, and make intelligent pricing decisions using traditional and adaptive discrete-choices methods, or more straightforward concept testing and price-demand techniques. 

• Working to develop a highly customizable product or service? Consider letting people build their own ideal combinations. Our unique configurator process, TeXo™, lets you capture shopping decisions and use that data to optimize your go-to-market strategy. 

• Kick-start ideation with Idea Mill™ - a fast and inexpensive way to generate and validate new ideas.