Welcome visitor you can log in or create an account

800.275.2827

Consumer Insights. Market Innovation.

blog-page
Posted by on in New Product Research
  • Font size: Larger Smaller
  • Hits: 298
  • 0 Comments
  • Print

4 Great Sources for Using Conjoint in New Product Research

new-product-research-and-conjoint

So much has been written about conducting research for new product development. Not surprisingly, as this is an area of research almost every organization, new or old, has to face day in and day out. As market research consultants, we deal with it all the time and thought it would be beneficial to provide our audience with our own recommendations for some useful sources that explain conjoint analysis – a method most often used when researching new products and conducting pricing research.

Recommendation #1: In 15 Minutes

Understanding Conjoint Analysis in 15 Minutes

This is a relatively brief article from Sawtooth Software, the makers of software used for conjoint, that provides an explanation of the basics of conjoint. The paper uses a specific example of golf balls to make it easy to understand.

Recommendation #2: For Managers

Managerial Overview of Conjoint Analysis 

This is another great article by Sawtooth Software, this one explains conjoint as if to the ultimate user’s– the marketing manager. It covers conjoint’s history, the recent developments that made the method more powerful and popular, and its practical use

Recommendation #3: What, Why and How

Conjoint Analysis Primer

This one is an article from our own, Rajan Sambandam, who reasons why conjoint should be used for new product development research, differentiates conjoint from other methods and provides basic explanation how conjoint works and can help.

Recommendation #4: A Video

Discrete choice video

Our last recommendation is a brief explanation video, for those who prefer to sit back and watch, also from Sawtooth Software. The video comes to life with a user-friendly illustrations and a voice-over to demonstrate how conjoint (or discrete choice) works, how it can be useful and why it’s a better method to find the optimal product combination along with its price.

We hope you find the sources useful and if you have any questions, you can always email Rajan Sambandam, our Chief Research Officer.

Comments

  • No comments made yet. Be the first to submit a comment

Leave your comment

Guest
Guest Saturday, 18 November 2017

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients