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Give Thanks for the Unknown

Posted by on in Market Research

1620 mayflower rockThis month here in the States we will be celebrating our biggest secular holiday, Thanksgiving.   Traditionally, the holiday is thought to have started when early settlers to the "new" world, the Pilgrims, sat down to have a meal to celebrate the harvest with the Native American's who had befriended them. As we begin to close out 2011 in an industry facing an uncertain future, I was struck by the similarities between those early settlers and market researchers today.

On the surface the story of adventurers seeking a better life is a bit different than the story of boring market researchers seeking to survive, but I disagree.

You know them, right? The friends you log into Facebook to check out. They always have something interesting to share and you like to see what it is. That process is one way of measuring influence in social networks and a rather good one at that, according to recent research by Michael TrusovAnand Bodapati and Randy Bucklin. They set out to identify influencers in a social network and did so using some interesting data and analytics. Here’s the story.

Tagged in: Social Media

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