I recently came back from the 2011 The Market Research Event (TMRE) conference in Orlando, the biggest marketing research conference of the year. There was plenty to like, not the least of which was the scale of the event. Rarely, if ever, do we get to see an exclusively market research event that is so big. Kudos to IIR for putting it together.
The highlight of the event for me was the Keynotes, of which there were eight. I couldn't catch all of them, but my favorite was Sheena Iyengar from Columbia, author of the best seller The Art of Choosing (and sister-in-law of my friend Raghu Iyengar from Wharton). In a beautifully choreographed and clear presentation, Sheena (who is blind) talked about the problem of plenty in consumer choice and ways to avoid it for both sellers and buyers. The Keynotes were all held in a massive room and very entertainingly emceed by Cayne Collier, an actor and improv artist from Second City Chicago. Discussions with a variety of people indicated that the Keynotes were the favorite part of the conference for many.