Market researchers are fighting each day for a seat at the decision-making table. More and more "research professionals" are being bypassed by smart people with access to good tools, a hotly-debated topic within our community and perhaps a harbinger of what's to come in terms of when and how client- and vendor-side researchers get to contribute advice and ideas.
And yet too many researchers believe the value of market research is self-evident, and that the challenge facing our industry is really more of an obstacle caused by "everyone else." I see this train of thought emerge frequently on Twitter, or within any number of blogs and MRX-related posts. It typically gets expressed along these lines:
Netflix screwed up. McDonald's screwed up. Coca-Cola screwed up (multiple times). If only they had done research! A (name any large dollar amount) disaster that could have been averted with a $100,000 investment in listening to the customer. Silly companies.
Folks, it's hard to get better without humility.