There's a lot of discussion today about the researcher as story-teller. Most of it has to do with the choices we make as analysts - what to focus on and what to discard; all important stuff.
Ultimately, however, we have to step up and tell those stories and good visual display is critical to that effort. Too often we fall short of effective in this area, and that's a problem. Market Researchers are fighting everyday for respect, but we'll never get it if we can't communicate the good (or bad) news we have to tell about brands and products and customers. To quote "Information Is Beautiful" author David McCandless from a recent interview in "Research:"
...everything you create now design-wise is competing with everything else that everyone ever looks at. So market research stuff is looking worse and worse as time goes by, because the web and good design are becoming more and more of a daily experience for people.