This past spring we surveyed our consumer panel about the winter of 2013 – 2014. We used our proprietary message prioritization tool called BracketTM to determine that high heating bills were the worst part of enduring a challenging winter.
Energy utilities dedicate resources toward educating consumers about ways to conserve, which both increases sustainability and also keeps money in consumers’ wallets. One conservation method is to use programmable thermostats – homes and businesses can be kept cooler at night or when no one is around, and warmer when people are home (and the opposite is true in the summer). The set-it-and-forget-it nature of the program means the consumer doesn’t need to fiddle and adjust; once you decide what temperature you want on which day and at which time, the system takes over.
But we like to fiddle and adjust, and thermostats can also be controlled through apps on your PC or mobile device. This allows you to over-ride the program if you forget to re-set it while you’re on vacation, for example.
We were interested to understand consumer interest in these technologies, so we polled our panel once again and asked them what type of thermostat they used, if any, and how interested they’d be in installing a fancier type than they have now.
Nearly all of our survey participants use some type of thermostat. Half use a standard thermostat (not programmable). This number is higher among non-homeowners (61% vs. 48%). Landlords take note: consider upgrading to a programmable thermostat in your rental units....