In my previous post I applauded Matthew Futterman’s suggestion that two key changes to baseball’s rules will produce a shorter, faster-paced game, one that will attract younger viewers. While I may not be that young, I’m certainly on-board with speeding up the game. I believe that faster-paced play will lead to greater engagement, and greater engagement will lead to greater enjoyment.
In some sense this is similar to our position on marketing research methods. We want to engage our respondents because the more focused on the task they become, the more considered their responses will be. One of our newer tools, Bracket,TM allows respondents to prioritize a long list of items in a tournament-style approach. Bracket™has respondents make choices among items, and as the tournament progresses the choices become more relevant (and hopefully more enjoyable).
Meanwhile, back to baseball. The rule changes Futterman suggests are very simple ones:
Once batters step into the box, they shouldn't be allowed to step out. Otherwise it's a strike.
If no one is on the base, pitchers get seven seconds to throw the next pitch. Otherwise it's a ball....