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Consumer Insights. Market Innovation.

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We're responsive to our clients' needs so they can be responsive to the market.

TRC handles many types of research studies, but our goal is always the same: help our clients solve their business problems. Here are some examples of how TRC has made a difference through innovative approaches and effective research.

Making the Most of a Hospital's Prestigious Brand

Hospital Brand Equity Market Research

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Cutting Dissatisfied Customers in Half

zurich insurance

 

 

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Identifying Critical Service Gaps across Countries

SoftwareSolution Segmentation

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Choice Techniques & Customer Satisfaction for Better Margins

customer satisfaction case study lipsticks

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Image and Positioning in Health Insurance Market

health insurance case study

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Identifying and maximizing pharmaceutical sales potential

pharmadrug sales potential

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Targeted Messaging via Segmentation for Retirement Planning

83471505 retirement planning

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Idea Audit™ in Action - the EVO Oil Sprayer

Evo Oil Spray

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Fueling Covidien's Global New Development Efforts

Covidien-logo

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Conducting a comprehensive brand image review

Hotel MarketResearch CaseStudy

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Winners vs. Losers, Bracket™ vs. Max-Diff

Best TV show message testing

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Determining Options that Generate the Most Memberships

join today

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Designing a Credit Card for High-end Travelers         

Designing credit card

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Optimizing Handset Options, Now and in the Future

uscellular

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Tailored Products for Moderately Affluent, Uninsured Consumers

Health wealth istockphoto

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The Best Combination of Medicare Supplement Plans and Benefits

Medicare istockphoto

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Monitoring Touchpoints to Help Maintain a Great Customer Experience

Utility caseStudy

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Tying Radisson's Satisfaction Data to Positive Financial Outcomes

radisson logo

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Weighing Demand Opportunities in the Pharmaceutical Market

Pharma Market Research Case Study

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Competitive Account Options for Consumer Segments

Finance Market Reseach Case Study

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