Welcome visitor you can log in or create an account

800.275.2827

Consumer Insights. Market Innovation.

case-studies-page

Optimizing Handset Options, Now and in the Future

uscellular

Business Challenge

U.S. Cellular wanted to improve its mix of handsets, and sought customer feedback to guide its decisions.

Our Approach

TRC was there to help - designing and executing phone-based research among current and potential customers. We used a self-explicated method to determine the overall importance of price, brand, form factor, and other dimensions to the phone selection process.

Successful Results Implementation

The data revealed important differences and similarities across generational segments, and between consumer and small-business users. And a TURF analysis provided the company with the insight it needed to negotiate with OEMs and optimize its selection of phone brands and form factors moving forward.

handset optimization

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients