Welcome visitor you can log in or create an account

800.275.2827

Consumer Insights. Market Innovation.

case-studies-page

Weighing Demand Opportunities in the Pharmaceutical Market

Pharma Market Research Case Study

Business Challenge

A leading biotechnology company saw a significant opportunity to increase production of a pharmaceutical, but faced the challenges of a long manufacturing cycle, short shelf life and widely varying demand cycles. The need for accurate demand estimation was critical, as overestimation could lead to a glut of product, and underestimation would leave money on the table.

Our Approach

Our client sought to assess the market to gauge future demand, explore effective ways to stimulate demand, and measure the role of public perceptions on demand. To do so, TRC conducted a study with a general adult population, as well as people with one of several chronic conditions.

Successful Results Implementation

Our research determined that demand could be expected to mirror that of the previous year, and that current perceptions of the pharmaceutical's usefulness and efficacy had little impact on demand, except among the at-risk population.

 Biotech Case study

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients