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Creating the Right Variety of "Yum!"

CPG multipack Case Study

Business Challenge

Consumer packaged goods manufacturers often struggle with selecting the right products or combination of products for their "multi-pack" offerings. As was the case for one of the most respected brands in the global food industry. TRC was honored to help.

Our Approach

Using our TeXo™ build-your-own approach, we helped our client determine the optimal mix of savory and sweet, and more specifically, provided them insight on how to best allocate multi-pack space across a wide variety of potential flavors and an even wider array of potential combinations.

For participants (real life buyers) the research process was simple - review flavor options and create a package assortment that's right for them. For our client, the feedback and insight was also simple, but powerful.

Successful Results Implementation

Texo™ provided real marketplace guidance to help create "multi-pack" offerings that customers wanted. As a research technique that puts the power of product optimization in a customer's hand, our TeXo™ solution provided immediate consumer insight and marketplace value.

packaged goods Market research case study

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