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Consumer Insights. Market Innovation.

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Making the Most of a Hospital's Prestigious Brand

Hospital Brand Equity Market Research

Businesss Challenge

One of the most prestigious hospitals in the country wanted to take stock of its brand worth.

Our Approach

TRC assessed consumers' perception of the hospital's value in the context of access and overall cost of care.

Successful Results Implementation

Results indicated there was little benefit in modifying its pricing strategy. Instead, they demonstrated the impact that improvements to access could have on the hospital's share for specific conditions. Researchers used the results to gain executive approval on specific access program, and to prioritize marketing efforts. 

case study hospital conjoint sm

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