Travel & TourismThe biggest business issues facing the travel and tourism industry today are attracting new customers to the brand, being competitive and keeping customers loyal. Airlines and hotels compete on location, rates, ambiance, experience and more. Cities compete with each other to be the destination of choice. Airlines and trains compete for the same passengers, and all compete for the attention of business and leisure travelers. TRC has helped many organizations deal with brand awareness, loyalty, satisfaction and attrition initiatives, and we understand that these areas combined impact the bottom line. Our work in pricing and product development has helped clients launch better products and stronger product portfolios. Our segmentation efforts have helped them to better tailor and target their marketing dollars, and our customer satisfaction and attrition initiatives have helped them stem losses and keep customers coming back. We welcome the chance to have a discussion about your business challenges, and to explore how we might best help you.
|
TRC's White Paper Library provides access to articles on various market research topics. Featured White Papers: Better Questions For Segmentation: Use of Max-Diff Asymmetry in Product Features: Use of the KANO method Database Scoring with Object-Based Segmentation Market Segmentation: One Method, Four Examples
Sign Up to receive TRC e-Newsletters |
Rajan's Insightology Blog
Check out the latest posting on Rajan's Insightology Blog (What is Kate Winslet Worth?) or this interesting archival article - Baby Face CEOs: Good or Bad.
|
