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Advances in Quant ResearchTRC Speaking at NewMR - Advances in Quant Research - Sept 19th, 2012 

TRC's Executive Vice President, Michael Sosnowski, spoke at an event hosted by NEW MR focusing on new thinking in quantitative research at NewMR Advances in Quant Research. Michael looked to expand our definition of what "more with less" means with respect to mobile market research, and use examples from traditional online studies to challenge existing assumptions about what will and will not work on a mobile device. He also presented data from a recent effort to conduct effective and rigorous max-diff -like research among a population of on-device respondents.

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