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Consumer Insights. Market Innovation.

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TRC's VP, Bob Hull, spoke at the AMA Non-profit conference on July 15-17, 2013 in Washington, D.C. about Innovations in New Product / Service development market research.

Bob Hull considered new approaches to conducting product and/or service development research across the various stages of the product development life cycle: ideation, feature prioritization, and optimization. Each approach addresses the reality of today's business climate - smaller budgets and fewer resources - and focuses on getting 'more with less'.

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