Welcome visitor you can log in or create an account

800.275.2827

Consumer Insights. Market Innovation.

news-events-page

research conference may13 2013TRC held Frontiers of Research 2013, an annual market research conference that puts top professors, market research thought-leaders and innovation-minded practitioners in the same room with a shared goal - applying the latest thinking to common business problems.

Monday, May 13th, from 9:15 AM - 3:00 PM at the Yale Club of New York City.

The scholars from Harvard, NYU, Columbia and the University of Maryland who, along with TRC's own Michael Sosnowski, discussed the latest developments in market research.

bob hull at market research conferenceTRC's VP, Bob Hull, spoke at the MRA New York and Philadelphia Joint Chapter Conference on April 11th 2013 about Innovations in New Product / Service development market research.

Bob Hull considered new approaches to conducting product and/or service development research across the various stages of the product development life cycle: ideation, feature prioritization, and optimization. Each approach addresses the reality of today's business climate - smaller budgets and fewer resources - and focuses on getting 'more with less'.

TRC's VP, Bob Hull, spoke at the AMA Non-profit conference on July 15-17, 2013 in Washington, D.C. about Innovations in New Product / Service development market research.

Bob Hull considered new approaches to conducting product and/or service development research across the various stages of the product development life cycle: ideation, feature prioritization, and optimization. Each approach addresses the reality of today's business climate - smaller budgets and fewer resources - and focuses on getting 'more with less'.

Advances in Quant ResearchTRC Speaking at NewMR - Advances in Quant Research - Sept 19th, 2012 

TRC's Executive Vice President, Michael Sosnowski, spoke at an event hosted by NEW MR focusing on new thinking in quantitative research at NewMR Advances in Quant Research. Michael looked to expand our definition of what "more with less" means with respect to mobile market research, and use examples from traditional online studies to challenge existing assumptions about what will and will not work on a mobile device. He also presented data from a recent effort to conduct effective and rigorous max-diff -like research among a population of on-device respondents.

TRC Executive VP, Michael Sosnowski, spoke at 2012 Market Research in the Mobile World Conference on July 18th and 19th in Cincinnati, an event focused on leveraging mobile technology to drive actionable insights.

mrmw-banner

 

Rajan Sambandam continues to give guest speaker lectures at top business schools. On July 17th, 2012 Rajan lectures MBA students at Columbia University, the title was 'Marketing Research: A Practitioner's Perspective.' 

columbia390x111logo

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients