Welcome visitor you can log in or create an account

800.275.2827

Consumer Insights. Market Innovation.

knowledge-library-page

TRC Published Articles

We regularly contribute to leading research publications, and have provided these articles below for your review.

 

 

How to Determine Sample Size in Conjoint Studies

how-to-determine-sample-size-in-conjoint-iStock-675948990

Read more

How to Improve Your Segmentation with Max-Diff

market segmentation video

Read more

Deriving Value from Research: the Use of Conjoint Analysis for Product Development

deriving Value from research

Read more

The Brand Insulation Effect. Toyota Customers Remain Loyal in the Face of a Recall

toyota-2010-001

Read more

Survey of Analysis Methods

Part II: Segmentation Analysis

Segmentation analysis

Read more

An Alternative Method of Reporting Customer Satisfaction Scores

reporting scores

Read more

Survey of Analysis Methods

Part I: Key Driver Analysis

keyDriver Analysis

Read more

Getting More Out of Survey Data:
the Seinfeld and Clinton Examples

Clinton Seinfeld

Read more

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients