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Consumer Insights. Market Innovation.

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TRC Published Articles

We regularly contribute to leading research publications, and have provided these articles below for your review.

 

 

The Brand Insulation Effect. Toyota Customers Remain Loyal in the Face of a Recall

toyota-2010-001

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Survey of Analysis Methods

Part II: Segmentation Analysis

Segmentation analysis

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An Alternative Method of Reporting Customer Satisfaction Scores

reporting scores

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Survey of Analysis Methods

Part I: Key Driver Analysis

keyDriver Analysis

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Getting More Out of Survey Data:
the Seinfeld and Clinton Examples

Clinton Seinfeld

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How to Improve Your Segmentations with Max-Diff

market segmentation video

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Deriving Value from Research: the Use of Conjoint Analysis for Product Development

deriving Value from research

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