Welcome visitor you can log in or create an account

800.275.2827

Consumer Insights. Market Innovation.

knowledge-library-page

Self-Explicated Method

In understanding consumer preferences, conjoint analysis has been the dominant force for many years. Conjoint analysis is decompositional in nature in that people (usually) evaluate entire products and the component importance is derived from those evaluations.

In a self-explicated method, people provide the evaluations component by component and the attractiveness of the whole product is built from that. Self-explicated methods have several advantages and have been shown to be as good as conjoint analysis in understanding preferences.

For more details about Self-Explicated Method, read Conjoint Analysis vs. Self-Explicated Method: A Comparison in our White Paper Library.

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients