Our White Paper Library

Check below to find lots of helpful information on a variety of research topics.  If you have any questions, or are looking for something and can't find it here, drop Rajan (our Chief Research Officer) a line.
 

Category: Segmentation

1 Better Questions for Segmentation: Use of Max-Diff
2 Cluster Analysis Gets Complicated - Marketing Research, 2003
3 Database Scoring with Object Based Segmentation
4 How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
5 Market Segmentation: One Method, Four Examples
 
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