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White Papers
- Segmentation – Less Art, More Science, Please
- How to Conduct Pricing Research
- A How-to-Guide for Market, Brand and Advertising Tracking Studies – PART 2
- A How-to-Guide for Market, Brand and Advertising Tracking Studies – PART 1
- Sample Size Matters
- Less like Spock, More like Darwin
- Understanding, Mapping, and Disrupting the Customer Journey: Journey Mapping in the Digital Age
- Understanding, Mapping, and Disrupting the Customer Journey: Traditional Journey Mapping
- Lessons from Malcolm Gladwell’s “Talking to Strangers”
- Lessons from The Black Swan – A Follow-up
- TURF: New Methods for Implementation
- An Alternative Method of Reporting Customer Satisfaction Scores
- Segmentation Success
- Looking Back vs. Forward: When to Consider Conjoint over Key Driver Analysis
- Conjoint Analysis Primer: Why, What and How
- You May Get More than You Pay For
- Asymmetry Analysis
- How to Improve Your Segmentation with Max-Diff
- How to Determine Sample Size in Conjoint Studies
- Cluster Analysis Gets Complicated
- Survey of Analysis Methods: Key Driver Analysis
- Two-Dimensional Max-Diff (2DMD)
- Show and Tell: Applying Behavioral Economics to Surveys
- 7 Steps for Segmentation Success
- Behavioral Conjoint: Measuring Impact of Conscious and Subconscious Factors on Choice
- A Dynamic Approach to Feature Prioritization
- Database Scoring with Object-Based Segmentation
- Qualitative Data in Surveys: Lessons from The Black Swan
- Non-Response Bias in Survey Sampling
- Identifying Feature Importance: A Comparison of Methods
- How to Measure the Value of a Brand
- Conjoint Analysis vs Self-Explicated Method: A Comparison
- Better Questions for Segmentation: Use of Max-Diff
- Market Segmentation: One Method, Four Examples
- Understanding Choice in Banking: Use of Discrete Choice Conjoint Analysis
- Situational Use of Data Weighting
- Asymmetry in Product Features: Use of the Kano Method
- Monadic Price Testing vs Price Laddering
- New Product Development: Stages and Methods
- Product Configurator
- Survey of Analysis Method: Segmentation Analysis
- The Brand Insulation Effect: Toyota Customers Remain Loyal in the Face of a Recall
- Scale Conversions
- The Use, Misuse and Abuse of Significance
Case Studies
- Does ‘yummy’ play a role in profitability of this alternative-protein source?
- Do U.S. consumers believe a tire company can be “green”?
- Applying an integrated qual-quant approach to unravel the why behind member termination
- Community Proved Valuable
- Digital Wallet Product Uncovers Key Targets Holding Most Growth Opportunity
- Defining and Refining a Beverage Category
- How to Mix 100+ Product Lines of House Paint
- Digital Payment Service Optimized Their Strategic Roadmap with Two-Dimensional Max-Diff
- Segmentation to Optimize Digital Imaging Market
- Choosing the Most Effective Campaign Messaging
- Not Just Segments, but Deeply Personified Segments
- Van Westendorp Technique and Price Points
- Price Laddering Sized the Market Potential
- Medical Procedures Priced Correctly?
- Guiding Consumers to Build Their Own Health Insurance Plan
- Global Service Gaps Identified
- Is This Unique Enough? Turning Failure Into Success
- Would You Buy This?
- Making the Most of Hospital’s Prestigious Brand
- Do We Buy the Product or the Brand?
- Creating a Right Variety of “Yum!”
- Mixing Emotional and Rational
- Pet Owners
- Medical Device Firm Going International
- Improving Radisson’s Guest Satisfaction
- Insurance Claims Improved
- Hotel Happy
- Designing a Credit Card for High-End Travelers
- Best Combination of Medicare Plans
- Object-Based Segmentation Found Four New Audience Segments
- Priced to Market
- Identifying Consumer Preferences in Healthcare
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- Are You Really Going to Be Able to Step Back?
- Passing the Torch
- Our President, Rich Raquet looks back and looks forward
- As We End 2022, We Have So Much to Be Thankful For
- Innovating for 35 Years and Counting
- TRC and Spruce Haven Farm Presenting a Case Study of Sustainability
- A Year to Remember, and Learn From
- 5 Keys to Successful Awareness Market Research Studies
- Brand Equity and Crisis Management
- Keep Off-Brand Option in Mind when Measuring Brand Equity with Conjoint
- Making Choices During Tough Times: Conjoint Analysis
- Rational vs Irrational Trade-Offs and Conjoint Analysis
- When Not to Use Conjoint Analysis in New Product Development
- Is 5 Minutes Late or Not? It Depends. Our Market Research Helps Explain.
- Using Conjoint Analysis to Determine Importance of Standard House Stats
- How Apple, Samsung and Conjoint Came Together
- Making Choices during Tough Times: Feature Prioritization
- Max-Diff for Feature Prioritization: Is the Output Telling the Whole Story?
- Agile Market Research and Conjoint for Ideal Product Design…Even for Jigsaw Puzzles!
- Prioritization: Necessary vs. Nice
- Surprising ‘Features’ in Product Feature Prioritization
- What to Consider When Using Emojis? TRC’s Market Research Study Might Give You a Hint
- Using Market Research to Help Break Through Catalog Clutter
- What You Consider Important When Buying a Home: Measuring Priorities in Market Research
- Wise Up: How One Fintech Startup Is Taking on the Big Banks in International Money Transfers
- ABC of Digital Payments
- TRC for PayPal: Case Study Featured in Harvard Business Review
- Quantitative Fintech Surveys: Why I Miss the Market Research Interviewer
- The-Give-and-Take of AI in Market Research
- Challenge Everything, Including Artificial Intelligence
- It’s Official, TRC Is Great Place to Work-Certified!
- To Innovate Is Human
- 5 Tips for a Great Market Research Online Community
- FinTech and the Buggy Whip
- HITRUST Recertified, Your Data Continues to Be Safe with TRC
- Chaos in DC & New Market Highs in NY — Which Is Reality?
- In Defense of Polling: A Market Research Parallel
- Can AI Help in Finding Optimal Pricing?
- Image Technology in Qualitative and Quantitative Research: Get the Picture?
- TURF Analysis Can Help Grow and Expand Any Business: A Lesson from the Girl Scouts
- Don’t Forget the Basics of Correlation vs. Causation
- The Presence of NOUNS vs. VERBS in Market Research and the Potential for Bias
- Pricing Research in Context
- How to Strengthen the Ideation Process and Improve Brainstorming: A Webinar
- 6 Tips for Conducting Market Research Surveys in Smartphone Apps
- 3 Tips for Knowing if a Market Research Poll Is Legitimate
- 3 Rules to Keep Market Research Representative (Or Not)
- Free Give-Aways as a Marketing Tactic, Can Market Research Help?
- Market Research in the Toilet
- Is Market Research Worth Doing If It Confirms What You Already Knew?
- My Evening with the Godfather of Behavioral Economics – Daniel Kahneman
- Lessons from Thinking, Fast & Slow – System 1 and System 2
- Why Marketing (Research) Is Important
- Pizza: Round or Square?
- Examples of Great Green Marketing
- Handling Climate Change Deniers in Green Marketing Research
- Why Trade-offs Are Key for Green Marketing
- Leveraging Market Segmentation to Turn Lemons into Lemonade
- 5 Useful Tips for Naming Segments
- Should You Update Your Market Segmentation Now or Later?
- Segmenting Movie Goers
- 4 Great Sources for Using Conjoint in New Product Research
- What Research Is Best to Test New Product Development Efforts?
- Product Development Research to Find Out What Is Useless?
- Conjoint Analysis or Configurator in New Product Research?
- How Much “Reality” Is Needed in Your Conjoint Design for New Product Research?
- Pricing Research and Practicalities
- Pricing Research Requisites
- Price Laddering: An Effective Research Approach for Pricing Strategy
- How New Is Relationship Scoring?
- 3 Common Mistakes When Conducting New Product and Pricing Research
- How to Google Things, Such as Pricing Research
- More than One Right Answer?
- InTXTigator Gives Respondents Equal Chance to Be Heard
- How COVID-19 Teaches Us the Value of Both Qualitative and Quantitative Data Collection
- Qualitative Research Conversations During Difficult Times