Welcome visitor you can log in or create an account


Consumer Insights. Market Innovation.

Vinaora Nivo SliderVinaora Nivo SliderVinaora Nivo SliderVinaora Nivo SliderVinaora Nivo Slider

idea filter iconDrill Down Up to 5 Concepts and Find a Winner


Fewer Concepts. Deeper Insights. An Ultimate Winner. 

Idea Filter™ lets you quantitatively assess 2 to 5 of your winning conceptual ideas in detail - the better for deciding upon a final course of action.

Each concept is evaluated on 6 dimensions:

            1. Appeal
            2. Ease of understanding
            3. Similarity to / Differentiation from what's currently in the market
            4. Likelihood to tell a friend
            5. Purchase likelihood (or another relevant action step)
            6. Brand attribution - how well the concept in general fit with your brand and competitors.  

Then, respondents are asked to choose the one that is their favorite.

Finally, add up to 3 custom questions for assessing the concepts.


Ask us how Idea Filter™ can help you make your final selection easier.




Our Clients