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Consumer Insights. Market Innovation.


We contracted TRC Market Research to execute custom research to help design healthcare plans and name a portfolio of plans. TRC provided thoughtful guidance - taking the lead on the process, and ensuring that the research answered all of our questions. They have expertise in conjoint design and the healthcare space. The group was also responsive to our internal needs; TRC developed an agile naming approach to meet a tighter timeline and budget. We are very happy with their work, and would gladly recommend TRC to other firms seeking market research.

Teresa Anderson, Director, Brand and Engagement Strategies

Blue Cross and Blue Shield of Vermont

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