Every winter one of my co-workers at TRC reminds us that Girl Scout Cookie Season is upon us. GSCS (my abbreviation) is a time to call attention to, celebrate and support the agency dedicated to building “girls of courage, confidence, and character, who make the world a better place.” All well and good, but when it comes down to it, I just want the cookies.
Their best sellers year after year – Thin Mints, Peanut Butter Patties/Tagalogs and Carael Delites/Samoas – contain chocolate. But I don’t eat chocolate (doctor’s orders). Which means every year I hold my breath until I learn whether my favorite GSC – the Lemonade – is still on the list. And thankfully, it is being offered once again in 2019. I ordered 5 boxes from my co-worker’s daughter.
My no-chocolate policy makes me a “niche” consumer of not only GSCs but of snacks and candies in general. When Hershey came out with Hershey Gold in 2017 (essentially a chocolate bar without the chocolate), I thought they had developed it just for me! I hadn’t eaten a candy bar in years until I tried that one. Now it’s my go-to when I need a little something sweet.
But the problem with niche markets is they are small by definition. I worry that with a limited market, eventually Lemonades and Hershey Gold will be dropped in favor of more popular products....