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Michele Sims

Michele Sims

VP / Research Management


Michele likes to hijack TRC's online consumer panel to get relevant answers to her burning research questions. She loves asking questions relating to her favorite hobbies - TV and movies, golf, casino gambling and travel - and more often than not the answers can be generalized across industries.


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movieticket_3dglasses3D is all the rage in Hollywood and is coming to a TV set near you if it isn't there already. 3D@Home Consortium lists no fewer than 20 movies planned for theatrical release in 2012 that will be offered up in 3D. These include Men in Black 3, Star Trek 2 and The Ring 3D.

But is Hollywood's push toward 3D the result of consumer demand? Holly McKay reporting for FoxNews.com says that less than 50% of the box office earnings for Kung Fu Panda 2, Pirates of the Caribbean, Green Lantern and Cars 2 in 2011 were from 3D showings.

But how does 3D fit in as a draw relative to the other decisions a potential movie-goer makes? Does 3D motivate an American adult to select a movie to see on a given day?

Apparently not.

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