Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small by Barry Nalebuff and Ian Ayres
As readers of their Forbes column know, Nalebuff and Ayres have a long history of suggesting quirky and unconventional ideas. In this book they show us how, with easy writing and plenty of examples. How do you ensure you don't forget your keys? Did you know a variation of the solution makes European hotels more energy efficient? Can you buy insurance to protect against a drop in your home value? How nice would it be if you didn't have to pay your mortgage for a month - especially when the shopping season depletes your wallet. How can you get your health insurance company to treat your life as if it were worth a million dollars? Sometimes the answers are real world solutions, sometimes they are simply interesting ideas. This is a book about problem solving - or as the authors put it, problem solving with a purpose. They want you to not only think in new ways, but also come up with solutions that could help society or seed new businesses. Their approach to problem solving is based on two perspectives: looking for problems in search of solutions, and solutions in search of problems.