Let's say you had the choice of giving one of two gift cards. One of them expires soon while the other expires much later. Which would be better to give? The latter, right? Not quite, say some behavioral economists. It appears that the one that expires sooner and therefore avoids procrastination makes people happier. That's right: people procrastinate even when it comes to pleasure. It could be that even with pleasures like using gift cards there are some costs associated (such as arranging for babysitting to go the spa) that loom much bigger in the immediate than in a distant future. So a spa visit in six months seems like a pleasure while one tomorrow looms (somewhat) ominously.