Recently Slumdog Millionaire won the Oscar for best picture. It’s already considerable box office muscle is going to be further enhanced. But this was a movie that nearly did not get made. The money men who read the script did not think it was a likely candidate for success and hence it had to go through its own harrowing twists and turns to hit the screen. That is not at all an atypical scenario in the world of movies. Predicting box-office success is very difficult. It is difficult even when the movie has been made and pre-screening reviews are available. The task is considerably more difficult when only the script is available for prediction. Someone who decides to plunk down money will have to visualize a lot based on words on paper. In this kind of difficult situation is it possible to make good predictions about the success of a script if one were to take an analytical approach? Yes, say three researchers who have demonstrated a method of doing precisely that.