In my last post I talked about the survey as a conversation with the consumer. But recently it hit home that the survey is a conversation with our clients too. One that - paradoxically - is becoming increasingly more difficult to have as technology improves.
That's because nothing's impossible anymore in contemporary survey execution. Want elaborate skip logic? No problem! Want algorithm-based quota control? Sure thing! Want pop-up instructions and Flash file tours to illuminate complex product concepts? Bring it on.
Want to put all this into a document that your clients can comprehend? Good luck.