Welcome visitor you can log in or create an account

800.275.2827

Consumer Insights. Market Innovation.

blog-page
Posted by on in New Product Research
  • Font size: Larger Smaller
  • Hits: 6091
  • 0 Comments
  • Print

Employers Protect the Environment - But Do Employees Give Them Credit?

environmentProtecting the environment is in our collective best interest. Certainly, that’s a given, but people individually don’t always act in their long-term best interests (as behavioral economists posit) so why do we think companies would do so?

Turns out, employers are doing a lot to conserve and protect the environment and natural resources – at least according to TRC’s online panelists we surveyed this spring.

Nearly three-quarters of our panelists who are employed full or part-time told us their employer was actively doing at least one of five activities related to conservation and energy preservation. The larger the employer, the greater the participation. While we can't project our findings to corporate America as a whole, this is certainly encouraging news for our planet.

reasons for employers caring for environmentBut as keen as our panelists are in crediting their employers for taking these steps, they are not above questioning their motives for doing so – the majority says these acts are undertaken as a way to save money – as opposed to protecting the environment. Perhaps a conjoint analysis could be employed to determine employers’ true motivations.

So for now, what does this mean? Well, for starters, we need to continue to look for ways to highlight the short and long-term financial benefits associated with pro-conservation behaviors. If a company can protect the environment and save money doing it, it’s a win for everyone.

VP / Research Management


Michele likes to hijack TRC's online consumer panel to get relevant answers to her burning research questions. She loves asking questions relating to her favorite hobbies - TV and movies, golf, casino gambling and travel - and more often than not the answers can be generalized across industries.


Contact Michele

Comments

  • No comments made yet. Be the first to submit a comment

Leave your comment

Guest
Guest Sunday, 20 October 2019

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients