Turns out, employers are doing a lot to conserve and protect the environment and natural resources – at least according to TRC’s online panelists we surveyed this spring.
Nearly three-quarters of our panelists who are employed full or part-time told us their employer was actively doing at least one of five activities related to conservation and energy preservation. The larger the employer, the greater the participation. While we can't project our findings to corporate America as a whole, this is certainly encouraging news for our planet.But as keen as our panelists are in crediting their employers for taking these steps, they are not above questioning their motives for doing so – the majority says these acts are undertaken as a way to save money – as opposed to protecting the environment. Perhaps a conjoint analysis could be employed to determine employers’ true motivations.
So for now, what does this mean? Well, for starters, we need to continue to look for ways to highlight the short and long-term financial benefits associated with pro-conservation behaviors. If a company can protect the environment and save money doing it, it’s a win for everyone.
VP / Research Management
Michele likes to hijack TRC's online consumer panel to get relevant answers to her burning research questions. She loves asking questions relating to her favorite hobbies - TV and movies, golf, casino gambling and travel - and more often than not the answers can be generalized across industries.