I spent a very long time on Amazon and Staples.com recently trying to find a replacement for the little hand-held gadget that I use to clip crossword puzzles out of my newspapers. Typing “Paper cutter” in the search box didn’t get me there. And neither did “Scissors”. I eventually gave up. It wasn’t until I saw it in a good old-fashioned mail-order catalog that I learned it is called a “Gift wrap cutter.” And so I was finally able to go back online and order one.
VP / Research Management
Michele likes to hijack TRC's online consumer panel to get relevant answers to her burning research questions. She loves asking questions relating to her favorite hobbies - TV and movies, golf, casino gambling and travel - and more often than not the answers can be generalized across industries.