I was watching the final round of the Bridgestone Invitational and my 14 year old son came in to the room. I told him the established narrative. After a difficult two years Tiger Woods had returned to golf, but not before firing his long time and very loyal caddie. Most saw this as just plain nasty on Tiger's part.
I then told him how another golfer, Adam Scott, hired the caddie and was now on the verge of winning the tournament. I summed it up by saying that justice had prevailed.
He didn't even miss a beat before asking me, "Did Adam Scott fire his caddie so that he could hire the caddie Tiger fired?"
I don't follow competitive golf closely enough to know the answer. Worse, I had not even considered that the narrative "Tiger mean/Adam good" might be a bit off.
A good lesson for any analyst to learn.
Rich brings a passion for quantitative data and the use of choice to understand consumer behavior to his blog entries. His unique perspective has allowed him to muse on subjects as far afield as Dinosaurs and advanced technology with insight into what each can teach us about doing better research.