It is that time of year when many people's thoughts turn towards buying gifts for loved ones. More generally it is a time when thoughts related to money and happiness occupy our attention. When thinking of ways to spend money either on oneself, for loved ones or even for complete strangers wouldn't it be nice if there was some actual research to provide data-based guidance on the topic? As it happens, there is. Researchers Elizabeth Dunn of the University of British Columbia, Daniel Gilbert of Harvard and Timothy Wilson of the University of Virginia have identified, through their research, eight principles designed to help consumers get more happiness for their money. Follow them as you will to enhance your life.