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Consumer Insights. Market Innovation.

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We're responsive to our clients' needs so they can be responsive to the market.

TRC handles many types of research studies, but our goal is always the same: help our clients solve their business problems. Here are some examples of how TRC has made a difference through innovative approaches and effective research.

Making the Most of a Hospital's Prestigious Brand

Hospital Brand Equity Market Research

Building a New Service for Attorneys

legal case study gavell

Cutting Dissatisfied Customers in Half

zurich insurance

Enabling the Move to Subscription Pricing

Financial Software pricing research

Do we buy the product or the brand?

sear case study power drill

Identifying Critical Service Gaps across Countries

SoftwareSolution Segmentation

Choice Techniques & Customer Satisfaction for Better Margins

customer satisfaction case study lipsticks

Image and Positioning in Health Insurance Market

health insurance case study

Identifying and maximizing pharmaceutical sales potential

pharmadrug sales potential

Pricing a "Freemium" Product

pricing techniques market research

Consumers Build Their Own Plan

medicare plans market research

Targeted Messaging via Segmentation for Retirement Planning

83471505 retirement planning

Idea Audit™ in Action - the EVO Oil Sprayer

Evo Oil Spray

Fueling Covidien's Global New Development Efforts

Conducting a comprehensive brand image review

Hotel MarketResearch CaseStudy

Winners vs. Losers, Bracket™ vs. Max-Diff

Best TV show message testing

Determining Options that Generate the Most Memberships

join today

Designing a Credit Card for High-end Travelers

Designing credit card

Frozen Meals - Rational vs. Emotional

meals packaged goods

Optimizing Handset Options, Now and in the Future

uscellular

Tailored Products for Moderately Affluent, Uninsured Consumers

Health wealth istockphoto

Creating the Right Variety of "Yum!"

CPG multipack Case Study

The Best Combination of Medicare Supplement Plans and Benefits

Medicare istockphoto

Monitoring Touchpoints to Help Maintain a Great Customer Experience

Utility caseStudy

Growing Pet Food and Care via Segmentation

Pet food istockphoto

Tying Radisson's Satisfaction Data to Positive Financial Outcomes

radisson logo

Weighing Demand Opportunities in the Pharmaceutical Market

Pharma Market Research Case Study

Competitive Account Options for Consumer Segments

Finance Market Reseach Case Study

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