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Consumer Insights. Market Innovation.


Creating the Right Variety of "Yum!"

CPG multipack Case Study

Business Challenge

Consumer packaged goods manufacturers often struggle with selecting the right products or combination of products for their "multi-pack" offerings. As was the case for one of the most respected brands in the global food industry. TRC was honored to help.

Our Approach

Using our TeXo™ build-your-own approach, we helped our client determine the optimal mix of savory and sweet, and more specifically, provided them insight on how to best allocate multi-pack space across a wide variety of potential flavors and an even wider array of potential combinations.

For participants (real life buyers) the research process was simple - review flavor options and create a package assortment that's right for them. For our client, the feedback and insight was also simple, but powerful.

Successful Results Implementation

Texo™ provided real marketplace guidance to help create "multi-pack" offerings that customers wanted. As a research technique that puts the power of product optimization in a customer's hand, our TeXo™ solution provided immediate consumer insight and marketplace value.

packaged goods Market research case study

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