Enabling the Move to Subscription Pricing
Our client has long been using traditional pricing model. That business began to be threatened by the cloud, and a raft of solutions available on-demand and on a subscription-basis. They too wanted to move to subscription-download model, and take advantage of this strategy's more regular revenue stream.
Our Approach and Implementation
We worked with them and used conjoint analysis to understand must-have and less-critical features in the context of cost, and to develop Bronze, Silver, and Gold tiers of product and service support that optimized share and revenues.