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Consumer Insights. Market Innovation.


Enabling the Move to Subscription Pricing

Financial Software pricing research

Business Challenge

Our client has long been using traditional pricing model. That business began to be threatened by the cloud, and a raft of solutions available on-demand and on a subscription-basis. They too wanted to move to subscription-download model, and take advantage of this strategy's more regular revenue stream.

Our Approach and Implementation

We worked with them and used conjoint analysis to understand must-have and less-critical features in the context of cost, and to develop Bronze, Silver, and Gold tiers of product and service support that optimized share and revenues.

financial software subscription casestudy

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