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Consumer Insights. Market Innovation.


Idea Audit™ in Action - the EVO Oil Sprayer

Evo Oil Spray

Business Challenge

Our client had a great product ready to launch - an innovative new and reusable bottle expressly designed for spraying cooking oil. Pressed for time and with limited budget for primary research, they nevertheless wanted consumer feedback to finalize marketing materials and retail pricing strategies.

Our Approach

Idea Audit™ was the perfect fit - delivering fundamental concept metrics and purchase likelihood estimates quickly and at low cost.

Successful Results Implementation

Even better, Idea Audit's™ parallel "gut feel" deep dive provided EVO with valuable and difficult-to-quantify information about assumed product benefits and potential areas of confusion.

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Brought to life with rich video clips of consumers speaking freely about the innovative concepts.


Idea Audit™ Captured Key Metrics Client Needed:

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