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Consumer Insights. Market Innovation.


bob hull at market research conferenceTRC's VP, Bob Hull, spoke at the MRA New York and Philadelphia Joint Chapter Conference on April 11th 2013 about Innovations in New Product / Service development market research.

Bob Hull considered new approaches to conducting product and/or service development research across the various stages of the product development life cycle: ideation, feature prioritization, and optimization. Each approach addresses the reality of today's business climate - smaller budgets and fewer resources - and focuses on getting 'more with less'.

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