TRC's VP, Bob Hull, spoke at the MRA New York and Philadelphia Joint Chapter Conference on April 11th 2013 about Innovations in New Product / Service development market research.

Bob Hull considered new approaches to conducting product and/or service development research across the various stages of the product development life cycle: ideation, feature prioritization, and optimization. Each approach addresses the reality of today's business climate - smaller budgets and fewer resources - and focuses on getting 'more with less'.