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Consumer Insights. Market Innovation.


Thursday, March 6th, 2014 at 1pm EST/10am PST. The 30-minute session offered expert advice from Rich Raquet, TRC's President and Michael Sosnowski, TRC's Executive Vice President

They provided an overview of TRC's proprietary product Message Test Express™ - a streamlined prioritization tool that helps identify winning concepts, positioning statements, and messages for less than $10K and often in 10 days or less. 

Case studies were presented with time for questions. In case you missed it, you can now watch the session below:

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