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Consumer Insights. Market Innovation.


FREE TRC-sponsored Market Research event about a unique perspective on behavioral economics.

The event took place on Tuesday, October 28th, 2014 from 3-6pm at The Marquette Hotel's 50th floor | 710 Marquette Ave, Minneapolis, MN 55402

Classical Economics says "humans are rational." Behavioral Economics cries out "no, they are irrational." Evolutionary Theory chimes in, "they are both right!"

In his intriguing new book The Rational Animal, co-author Vlad Griskevicius - University of Minnesota's Professor of Marketing - discussed the notion of Evolutionary Theory and how it seems to explain otherwise inexplicable human decisions. We were happy to host him (and you) at an evening of learning, networking, drinks, and hors d'oeuvres - high above the city of Minneapolis on The Marquette Hotel's 50th floor.

Vlad's presentation was fun, easy-to-follow, and stimulated a lot of conversations about the way we view consumer decision-making.

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