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Consumer Insights. Market Innovation.


"TRC on the Road" event presented a uTRC Market Research Eventnique approach to your existing data that uncovers new insights, while enjoying the beautiful view of Manhattan skyline, drinks and hors d'oeuvres. 

The event took place on Wednesday, May 13th, 2015 at 230 FIFTH's ROOFTOP | 230 5th Ave, NY, NY, 10037

TRC Market Research, through its invaluable relationships with academia, hosted a presentation by New York Times best-selling author, Professor and Vice Dean of Columbia Business School, Mark Broadie. He is an award-winning teacher and expert in statistics and decision-making. Mark talked about uncovering new insights from existing datasets by applying his new and revolutionary statistical approaches.

How to Uncover Insights that You Didn't See Beforeeveryshotcounts

Mark was given unprecedented access to the PGA's ShotLink data which tracks every shot made in every golf tournament. Using unconventional methods from the financial world, he uncovered insights about what truly contributes to performance and how data can be used to make better decisions that lead to lower scores. A free copy of the book was given to all attendees.

You didn't have to be a golfer or a mathematician to gain from this discussion. Market researchers, marketers, analytics professionals and everyone else using internal data to draw insights and define next steps found the presentation relevant.

Check out our president's, Rich Raquet, take on the book and the presentation.


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