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Consumer Insights. Market Innovation.


"TRC on the Road" event presented a lecture on unique Behavioral Economics research that sheds light on consumers' decision-making. The lecture was followed by drinks and hors d'oeuvres.

Market Research Event BostonWho: Shane Frederick, leading academic and long-time research partner of Nobel Prize winner and the godfather of Behavioral Economics Daniel Kahneman.

When: Wednesday, September 30th, 2015 from 3 - 6pm (EST)

Where: Boston's Museum of Science | 1 Science Park, Boston, MA | D'Arbeloff Suite

TRC hosted an event that connected practitioners and academics - an afternoon in Boston with Yale School of Management professor, Shane Frederick. Shane is a leader in the current field of Behavioral Economics research, whose work focuses on preference elicitation, framing effects, choice over time and decision-making under uncertainty.

thinking fast and slow daniel KahnemanShane Frederick Market ResearchShane's collaboration with Daniel Kahneman extends well over a decade and his research contribution is prominently featured in the bestseller Thinking Fast and Slow. He will discuss the foundational theme of the book revolving around System 1 (Fast) and System 2 (Slow) thinking and how their interplay affects consumer and human behavior. More specifically, he will discuss how and when it affects decision-making in the form of salient cues and what we can do to avoid errors. 


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