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Consumer Insights. Market Innovation.


quirks-speaker-badge-lrgJennifer co-presented a case study with our client - Boston Children's Hospital (BCH) - about using conjoint to measure and maximize hospital brand value. They discussed how TRC and BCH partnered not only to identify the impact of customer service and cost on BCH"s brand, but to determine how these important drivers change across different types of medical services, and with regard to the severity of each patient's condition.

The conference took place in Brooklyn, NY on February 23rd and 24th.

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